Tuesday, August 25, 2015
Interview with Scientist/Innovator Pradeep
Avon Anew Power Serum
Answers from Scientist/ Innovator Pradeep Yadav, Avon
Facebook Chat 1-1:45 pm 8/25/2015
How does the Nobel Prize Inspiration fit into this?
We take our Inspiration from a variety of industries including medicine. For this product we were inspired by the Nobel Prize on Cellular Transport in 2013
What does it do?
Power Serum is concentrated to deliver maximized anti-aging results. Power Serum will boost the power of not only your Anew Moisturizer, but also maximize any other products you are currently using for anti-aging benefits. This product targets multiple signs of aging and can be used with any anew core product day or night cream. The Power Serum is concentrated to deliver maximized anti-aging results. This serum targets multiple signs of aging and boosts the benefits of your moisturizer. If your consumer is looking for a targeted treatment for a specific sign then they should look for a serum in our Clinical Line. Regarding having the same effects for people who use Absolute Even, this product has shown benefits on different types of colorations. This product has shown amazing moisturization benefits on its own.
We have seen immediate results (overnight) and then the results keep improving with time, even results as early as 2 weeks.
Who is it for?
This product is for all ages and all skin types. This is for anyone who needs a boost from their current regimen without a complete change. This product provides gentle exfoliation benefits and good moisturization to prep your skin for the next treatment.
How do you use it?
This product should be applied first before applying any other s kin care product to prep your skin. You use it 2x daily before any other treatment of SPF product, after cleansing and before any of our treatment products. So to reiterate, this product can be used under sunscreen. So Cleanse, Power Serum, Clinical treatment, Moisturizer. So you see, this product can be used under a Clinical Treatment. This product targets multiple signs of aging and can be used with any Anew Core products, (day or night creams). So, if you use this product with our current Anew Products, for example, Vitale, you will see a boost in the benefits of your Vitale moisturizer. Same is true for Reversalist or Ultimate Multi-performance.
Do we need to change our current regimen?
This is a booster so People who love their current products can simply add this for more benefits. Its form makes it very suitable for layering. It’s for anyone who needs a boost from the current regimen without a complete change.
What types of skin?
Rosacea is a medical condition and this is not meant to treat rosacea. It is for sensitive skin and again, is hypoallergenic.
Our consumer testing found overwhelmingly that women did not perceive this product to be sticky or greasy. There are no negatives to this product in terms of performance or safety. The product is safe for all skin types including sensitive skin. It is hypoallergenic. We do not formulate our products to be gluten free.
Replacing Existing Regimens
Avon Anew Clinical Treatments are targeted treatments that provide hard hitting benefits. This is not a replacement for Clinical products.
Where can we see it advertised?
October Redbook issue going on sale on September 15, 2015
Thank you for your time and it was nice to talk to you all. I encourage you to get this into the hands of all your customers. Try Super Serum, you will like it!
These are all of Pradeep’s remarks to questions asked about this product. I merely put them into categories. Posted to meyer2consult.blogspot.com 8/25/2015